Launching a Web Site

• Tech Talk: Gear Maker Allows Customer Reviews

  A Texas-based manufacturer of CD and DVD storage cases finds that allowing customer feedback on its website not only helps sell its products but gives the business insight into how it could make improvements.
  Elizabeth Wasserman

• 4 Keys to Success with Social Media

  To gain insight into how to use social media in your business, look to the successes of some of the entrepreneurs who use the medium best.
  Brent Leary

• Link Bait: Giving It Away Online to Get Traffic

  Every small business yearns for 'link love' -- links from other websites that can bring traffic to your site and raise your company's visibility. One way to get it is to offer 'link bait' -- free products or samples, software, or coupons.
  Minda Zetlin

• The Domain Name Game

  Companies can use descriptive domain names to draw traffic to their websites without having to pay big bucks for online advertising.
  Michelle V. Rafter

• Do-it-Yourself Web Design for Small Business

  Small businesses can save money on Web design by doing it themselves with a variety of new online applications such as Wix, Sprout, and Weebly.
  Mary O. Foley

• Now Is the Time to Start an Internet Business

  Gloomy economic predictions have scared away many would-be entrepreneurs. But now is an excellent time to start a new business on the Web.
  Minda Zetlin

• Stop E-Mail Overload with Wikis, Blogs, and IM

  Businesses are getting bogged down by their reliance on e-mail to alert employees about everything from landing big clients to donuts in the kitchen. Other technology tools can be more useful.
  Anand Rajaraman

• How to Collect Money Online

  PayPal, merchant accounts, shopping cart software -- what should a new online retailer choose to use?
  Renee Oricchio

• Raising the Bar for Web Content

  Everyone seems to be creating content on the Web these days. As a small business, you are competing with established media companies for eyeballs -- so you better raise the quality.
  Anita Campbell

• Is Your Domain Name Killing Your Business?

  Was the name of your company taken in the dot-com world? Or did you add a hyphen or change an 's' to a 'z' at the end of your company name figuring that customers would just figure it out?
  Jodi Mardesich

• Drive Traffic to Your Business Blog

  You won’t get any business from your company blog if nobody knows about it. To reach its full potential, a blog needs traffic. To get visitors, use a mix of old-fashioned marketing and contemporary Web tools.
  Michelle V. Rafter

• 2008: What a Mashup!

  The technologies that will take off among small businesses in the coming year build upon last year's fascination with Web applications and collaboration tools.
  Andrea Peiro