Doing Business Online

• Embrace Social Networking in IT

  It doesn’t matter whether you’re a Fortune 500 company or have 25 employees focused on a niche, the effectiveness of your overall communications impacts your success and failure. So give social networking a try.
  Linda Wilson

• Stem the Flood with E-mail Archiving

  You’ve got e-mail, lots of e-mail. Don’t leave it to employees to choose what to save and how to save it. Create an e-mail retention policy and use an archiving service to make sure you keep what you need how you need it.
  Michelle V. Rafter

• Buzz: Getting Noticed in the Blogosphere

  A positive mention by a prominent blogger can lift your product or company out of obscurity. Here's how to better your odds.
  Minda Zetlin

• Has Your Business Outgrown its Web Developer?

  Sometimes the website -- and Web developer -- that was right when you started your business is no longer the right fit as your business grows and needs to add new functionality. Here's how to tell if it's time to move on.
  Minda Zetlin

• Tech Talk: Recruiter Markets via Social Networks

  An executive search firm for lawyers finds that it can use viral marketing over social networks to sign up attorneys, make contact with legal employers, and get referrals.
  Elizabeth Wasserman

• Tech Talk: Mattress Firm Uses Online Warehouse

  An eco-friendly San Francisco mattress manufacturer focused on its core business after outsourcing its warehousing and shipping network to an online, on-demand IT company.
  Elizabeth Wasserman

• Tech Trends that Challenge and (Sometimes) Disturb You

  The widespread use of technology requires small business leaders to have more knowledge about how to use these tools -- and avoid their pitfalls -- than ever before.
  Anita Campbell

• Going Beyond Facebook, YouTube, and Twitter

  Businesses can learn lessons from the presidential campaigns about how to use social media sites to connect with people, find customers, and make millions.
  Brent Leary

• Market Online without Spamming

  If you’re not careful, your small business’ e-mail marketing campaign could end up in a potential customer’s spam filter. Avoid this by certifying your e-mail messages and using other common-sense approaches to sending e-mail.
  Michelle V. Rafter

• Take that Blog Down

  The novelty of writing and maintaining a business blog can wear off pretty quickly, but a stale blog is worse than none at all. Here are some strategies to rejuvenate that old blog.
  Renee Oricchio

• Use Social Media to Promote Your Website

  Taking time to produce a blog, newsletter, or other content on your website? Get users to pass the content around the Web using sites like Digg, Reddit, and StumbleUpon.
  Minda Zetlin

• Web Surveys: Taking the Pulse of Customers

  What's the easiest way to understand customer satisfaction? Online surveys can help you get an unbiased evaluation of your service, products, and other feedback in order to help pinpoint any problem areas.
  Michelle V. Rafter