Internet & E-Business
Online Advertising
How can I generate income from my Web site?
Martha E. MangelsdorfWhere to Purchase Banner Advertising
Shari ThurowEvaluate and Improve Your Banner Ad Campaign
Lane McCullochDecide Whether to Design Banner Ads In-House or to Outsource
Lane McCullochUnderstand the Costs Associated with Each Campaign Type
Lane McCullochWhen to Use a Logo in a Web Banner
Shari ThurowChecklist: Tailor Your Banner Ad to Your Target Market
Lane McCullochMake Sure that Banner Ad Style Meshes with Audience Sensibilities
Lane McCullochDesign for Popular Browsers and Connections
Lane McCullochDesign within Standard Banner Ad Specifications
Lane McCullochChecklist: Determine Your Banner Ad Campaign Objectives
Lane McCullochUnderstand Sell-Through (Direct Sales) Campaigns
Lane McCulloch
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