Online Advertising

• Online Advertising through Social Media

  Social media presents an opportunity for advertisers. But it’s been difficult for advertisers to measure ad effectiveness when the social media audience is so fragmented -- until now.
  Alice Osborn

• Publishing an Effective HTML Newsletter

  Creating an HTML Newsletter is vital for small businesses to keep in touch with clients and potential clients these days. Here's how to find templates, third-party sources, and distribution techniques.
  Alice Osborn

• Rich Internet #$%?!2* -- Mistakes to Avoid

  Web development has moved on past basic HTML applications to include rich user interfaces -- streamlined processes, contextual content, and automatic error validation. But don't make design mistakes that frustrate your customers.
  Jodi Mardesich

• Online Video Ads: How to Use Them

  You know those annoying video ads that load (at least until you close them) before you can open a website or watch an online video? There are ways for small businesses to use them. Here's how to do it wisely.
  Minda Zetlin

• Marketing Your Business on YouTube

  Uploading a commercial won't fly on YouTube. You have to be subtle, but if you are creative and not too heavy handed and not so obviously schilling your product, you might be able to score lots of free marketing online.
  Renee Oricchio

• Stop E-mail Marketing from Resembling Spam

  Where is the line that separates e-mail marketing from spam? A careful email marketing campaign can successfully reach customers and increase sales while keeping complaints to a minimum.
  Jodi Mardesich

• Tech Talk: Startup Improves Online Ad Strategy

  A small Washington state software-as-a-service business was able to double their online advertising efficiency and capture twice as many customers for the same ad dollars spent.
  Elizabeth Wasserman

• The New Advertising Medium: Social Media

  Social networking sites attract more and more users, but are they viable as an effective marketing platform?
  Anand Rajaraman

• Tech Talk: Online Video Helps Travel Website

  By allowing resort homeowners to take video of their properties and showcase them online, a Massachusetts-based travel website finds a new technology tool to match vacationers with rentals.
  Elizabeth Wasserman

• Targeted Search -- How to Optimize It

  Businesses that advertise online have been thrown another loop. Just when they had search engine optimization figured out, now they can target their advertisements based on demographic information – such as location or age or gender.
  Mary O. Foley

• What a Microsoft/Yahoo Combination Means

  For small businesses, the pairing of technology giants could be a positive because it would give that other Internet advertising and search powerhouse – Google – a run for the money.
  Anita Campbell

• What's the Harm? Allowing Ads on Your Website

  It seems like a tempting way to make a little extra cash, but is allowing advertising on your business website worth it?
  Renee Oricchio