Offering dollar-off coupons is so 20th century! Instead of simply porting over your tried-and-true newspaper strategy, try unleashing the power of Foursquare by creating incentives geared for its users. That’s the advice from Foursquare expert Carmine Gallo in a post at Harvard Business Review.
For instance, he says, instead of offering discounts, Walgreens is satisfying shoppers’ urge to do good by donating a flu shot to someone who needs one for every check-in at its stores during flu season this winter. A busy restaurant rewards its mayor (the person who checks in most often at a particular location) by jumping that person and three friends to the head of an hour-long waiting line during busy lunch times.
Get the rest of the tips at Harvard Business Review.
