Even though only a few of my Facebook friends have joined me on Google+, I keep hoping the social network will take off since I enjoy using it and appreciate its interface. So I was happy to read the news that the latest traffic report ^[1] from research firm Experian Hitwise says Google+ traffic is up. In fact, the week ending November 12 was the social network’s third best week of traffic in the U.S. since launching this summer.

The reason? It’s likely due to the fact that on November 7, Google+ rolled out a new feature called Pages ^[2], which lets businesses build profiles to promote their brands. As Inc. has pointed out, there are good reasons ^[3] businesses should be using the tool and it appears some people may agree.

Google+ had also peaked in late September when Google+ became available to everyone without requiring an invitation.

Read more at ZDNet ^[4].