Inc. Technology » How Not to Name Your Tech Product

How Not to Name Your Tech Product

Posted By Minda Zetlin On November 9, 2011 @ 4:00 pm In Hardware,Managing Technology | No Comments

Here’s a simple marketing tip: If you’re going to create a new MP3 player, don’t call it something that sounds outlandishly racist. The German company TrekStor learned that lesson the hard way ^[1] after launching the spectularly badly named iBeat Blaxx. It also earned the top spot on TechRepublic’s list of the 20 worst-named technology products of all time.

Some don’t quite seem to have names at all, like the Samsung : ) (yup, the smiley icon is actually the name of the phone ^[2]) and the Pentax *ist ^[3]. (Huh?) Others have unfortunate phonetics, such as the iBeat Blaxx and the Tivoli iYiYi (TR’s comment ^[4]: “Oy vey.”)

Then there’s Qwikster ^[5]. As the TR editors admit, it’s a bit hard to differentiate in this case between a bad name and an even worse idea, but both were pretty lame.

Get the full list at TechRepublic ^[5].

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URL to article: http://technology.inc.com/2011/11/09/how-not-to-name-your-tech-product/

URLs in this post:

[1] the hard way: http://www.techrepublic.com/photos/20-worst-named-tech-products-ever/6326369?seq=7&tag=thumbnail-view-selector;get-photo-roto

[2] name of the phone: http://www.techrepublic.com/photos/20-worst-named-tech-products-ever/6326369?seq=4&tag=thumbnail-view-selector;get-photo-roto

[3] Pentax *ist: http://www.techrepublic.com/photos/20-worst-named-tech-products-ever/6326369?seq=5&tag=thumbnail-view-selector;get-photo-roto

[4] comment: http://www.techrepublic.com/photos/20-worst-named-tech-products-ever/6326369?seq=20&tag=thumbnail-view-selector;get-photo-roto

[5] Qwikster: http://www.techrepublic.com/photos/20-worst-named-tech-products-ever/6326369?tag=thumbnail-view-selector;get-photo-roto

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