When Google+ first launched, it was notorious for policing and banning brand pages. After famously shutting down William Shatner’s page, the company has since made it simple for brands to set up pages. But that’s also made it easier for random folks to set up fake pages.
Although Google has a verification process and requires an agreement to usage terms, anyone can essentially set up a brand page, including “unofficial” Google+ pages. In addition to set-up issues, because Google+ brand pages is still in its early stages, the company has yet to develop a coherent method for searching for companies. For now, when it comes to brand pages, Google+ is essentially a “wild west.”
Read more at Mashable.