Google Analytics shows you how people found your Web site, how they explored it, and how you can enhance their visitor experience. But wouldn’t it be great if there was some way to get similar insights for a physical location?

Now there is.

Euclid Elements just launched a data analytics platform for brick-and-mortar stores that uses sensors to map shopper traffic patterns in retail spaces. These sensors sense Wi-Fi signals on smartphones, so you can understand how shoppers move through your stores.

While the shopping data you receive is anonymous and aggregated, it gives a big picture view that lets you make better decisions about store layouts, merchandising, staffing and other aspects of the in-store experience.

The Palo Alto, Calif.-based company has some interesting roots. Co-founder and CEO Will Smith is the grandson of John Smith, an early shopping center developer and co-founder of the Internation Council of Shopping Centers (ICSC). In addition, COO Scott Crosby co-founded the original Urchin team that was acquired by Google in April 2005 and became Google Analytics. Other employees come from the likes of ShopperTrak, IBM, Ariba, TIBCO/Reuters, Google, Playdom, Qualcomm, 23AndMe and Mint/Intuit.

Get more information at Euclid Elements ^[1].