Second Life Founder’s New Start-up Mixes Virtual and Real Worlds

Coffee & Power, a virtual marketplace, lets users buy and sell "missions" in real life.
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Second Life founder and former CEO Philip Rosedale is bringing the virtual world into the real. The entrepreneur has launched Coffee & Power, a marketplace that lets users sell services and small tasks to each other.

Rosedale says the idea comes from watching the way Second Life transformed from a virtual space to a virtual world in which community members created economic opportunities for themselves: a software engineer in real life might be a shoe designer in Second Life, making thousands and fueling a “flourishing economy.”

Rosedale hopes to repeat his Second Life success with Coffee & Power. Since it’s launch in April, 2,000 people have used the site, completing 700 “missions.” The average transaction value is $15, and all missions are conducted in virtual currency. Coffee & Power charges 15 percent to cash out.

Read more at All Things D.

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