Google AdWords is a service that enables you to create and run ads for your business that run on Google and its advertising network; you pay only when people click your ads. AdWords also includes location targeting so you can target ads to specific locations, which is great for small businesses that only have customers in certain regions or those that want to target top-performing geographic areas so more clicks translate into actual sales.
Google just announced it has a revamped AdWords Location Targeting Tool that will make it easier to find and get more detail on target locations. For instance, the tool now provides more location search suggestions and also lets you view detailed locations via a map and add, exclude, or see those nearby.
To help you estimate the audience within a selected target, the tool now offers “reach numbers,” which are based on the number of users seen on Google properties and may differ significantly from census numbers. For example, Google says targeting the Dallas metro area could result in three times the reach of the city of Dallas.
Google has also increased the location target limits from 300 to 10,000 locations per campaign and is migrating users from existing polygon targets to the “Target a radius” feature which now allows you to selectively add locations within your radius target.
Read more at Google’s Inside AdWords blog.