Got a particularly cute kid, or puppy…or product? We’ve all seen the phenomenon where a pair of funny twins, or a cat playing the piano gathers a zillion YouTube views. Is there a way to increase the likelihood of this happeneing to you? And if it does, can you make any serious money from it?

Yes, and yes, according to The New York Times ^[1]. The paper offers some sound advice for helping a video go viral, such as write a detailed description and give it a good title, share it as widely as you can among your own social circles and, um, make a good video in the first place.

Once it hits, if it does, fast action is required. That’s how the folks who posted this video ^[2] of their daughter’s excitement at going to Disneyland may soon have enough dough to send her to college, too.

Read more at The New York Times ^[1].