On Tuesday, TheNextWeb’s Brad McCarty put into writing something that every journalist has thought many times: “No, I will not publish your press release.” Frustration runs very high for those of us who face hundreds if not thousands of press releases in our e-mail daily–and it must be equally frustrating to be on the sending end of those releases.
But what especially set him off was the assumption by some that we should routinely republish press releases, and that our purpose in life is to assist companies in getting the word out about their products, rather than try to create content that readers will find compelling.
So is there a right way as well as a wrong way to get material to tech journalists? Yes–and McCarty lays it out pretty well.
Read more at TheNextWeb.