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‘Anti-Facebook’ Start-up Unthink.com Opens for Beta Testers
Posted By Sonya Donaldson On October 26, 2011 @ 12:00 pm In Blogging and Social Media,E-Commerce,Internet and Online Business | 1 Comment
Billing itself as the “anti-Facebook ,” startup Unthink.com  has just opened its doors to first-round beta testers. Founded on Earth Day in 2008, the company sees itself as a different kind of social networking company, one that focuses on connecting and collaborating with like-minded folks in a social-changey kind of way.
What’s interesting about Unthink, though, is the way it handles user data. Instead of providing all your information to advertisers, Unthink lets the user select a brand to sponsor their page via an iEndorse ad. Uses can also go sponsor-free for $2 a year.
Unthink has raised $2.5 million in funding from DouglasBay Capital.
But Unthink’s campaign might need some work, says TechCrunch’s Sarah Perez. The Tampa-based company defines itself by what it isn’t: not Facebook, not another social network, etc. And Unthinkers are not users. Is this a wise strategy? Only time will tell.
Read more at TechCrunch .
Article printed from Inc. Technology: http://technology.inc.com
URL to article: http://technology.inc.com/2011/10/26/anti-facebook-startup-unthink-com-opens-for-beta-testers/
URLs in this post:
 Facebook: http://www.facebook.com
 Unthink.com: http://www.unthink.com
 TechCrunch: http://techcrunch.com/2011/10/25/anti-facebook-social-network-unthink-launches-to-public/
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