When shoppers at a fashionable clothing store in Tokyo pull an item off the rack, an image of the item on a model appears right above their heads. That’s thanks to a new use of RFID technology ^[1] that uses a tag to trigger the ad when the hanger is removed from the rack. The images tell shoppers what the clothes look like on (or at least on a model) and also what other items might go with them to make up an outfit. The hangers, developed by Tokyo company Teamlab ^[2], look like regular hangers with a plastic square that houses the tag. So far, the hip Japanese stores Vanquish and Shibuya 109 have them, but Teamlab is planning them for other stores as well.

Read more at CNET ^[1].