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Gilt Groupe Expands into Home Goods
Posted By Abe Brown On October 19, 2011 @ 2:03 pm In E-Commerce,Internet and Online Business | No Comments
Gilt Groupe  has added a new website under its fast-growing brand, Gilt Hom e . Selling high-end home products through flash sales and traditional methods puts it in direct competition with One Kings Lane , a flash-sales site that sells similar goods. Gilt Groupe was founded in 2007 and has grown rapidly, boasting around 3.5 million users. It’s built a successful brand by offering discounted designer wear through flash sales. Sensing the surprising health of the luxury sector, Gilt has expanded before — a few months ago it launched Park & Bond, which sells upscale men’s clothing.
Gilt Home is a new departure for Gilt, and will include how-to pieces and other editorial content. What other site mixes editorial and sales? One Kings Lane.
Read more at TechCrunch .
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URL to article: http://technology.inc.com/2011/10/19/gilt-groupe-expands-into-home-goods/
URLs in this post:
 Gilt Groupe: http://www.gilt.com
 Gilt Hom: http://www.google.com/url?sa=t&source=web&cd=1&ved=0CDAQFjAA&url=http%3A%2F%2Fwww.gilt.com%2Fsale%2Fhome&rct=j&q=gilt%20home&ei=8wmfTtSxEIXW0QGrxO37CA&usg=AFQjCNGebOtMCoWQkqGQ8lmk2otaUqPq8g&sig2=h1zqOR5ZylZCLyQi0KdAYw&cad=rja
 e: http://www.gilthome.com
 One Kings Lane: http://www.onekingslane.com
 TechCrunch: http://techcrunch.com/2011/09/18/home-decor-flash-sales-site-one-kings-lane-raises-40m-on-track-for-over-100m-in-2011-sales/
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