If you use video ads to market your brand, you might be interested to know that blurbIQ now has cross-platform functionality that enables you to deploy and measure an interactive video campaign across the digital marketing spectrum – from online pre-roll and in-banner units to mobile, tablets, social media and interactive TV. BlurbIQ’s service overlays video with brand and trivia questions as an ad streams, turning video commercials into interactive “games” that the company says dramatically increases viewer engagement, video completion rates, and ad retention.
The company says it can now create and execute video campaigns on any platform within 48 hours. It also provides an analytics dashboard so you can see how ads perform. Since launching in July of last year, blurbIQ has landed accounts with companies including E*Trade, Duracell, Church & Dwight and General Motors.
Read the press release.