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Wal-Mart Now Offers Local Offers to Facebook Fans
Posted By Christina DesMarais On October 12, 2011 @ 7:00 am In Blogging and Social Media,Internet and Online Business | 2 Comments
Just in time for the upcoming holiday shopping season, Wal-Mart has something special for its more than 9 million Facebook fans. Yesterday the company announced a partnership with the social networking site that offers Facebook pages specifically tailored for each of its more than 3,500 locations, reports The Associated Press. The pages will let customers interact with their local store and get information on new products, events and discount offers.
And apparently, there’s more coming. Stephen Quinn, executive vice president of Wal-Mart’s U.S. division, said “This is just scratching the surface. We are just getting started on a social media revolution.” For instance, Quinn said Wal-Mart eventually wants to be able to personalize offers for its Facebook fans based on the type of products they “like.”
To get local information from their store, go to www.facebook/Walmart and then “like” stores that are nearest to you. Then you can see specific offers and new merchandise on your “My Local Wal-Mart” page. Currently, shoppers who sign up will get about two offer notifications a week.
And if you’re one of those brave individuals who heads out to Wal-Mart the day after Thanksgiving, from your local Wal-Mart Facebook page you can even download a map of the store that details the exact location of advertised specials so you won’t have to run around the store to find the bargain.
Read more at The Associated Press .
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URL to article: http://technology.inc.com/2011/10/12/wal-mart-now-offers-local-offers-to-facebook-fans/
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 The Associated Press: http://www.google.com/hostednews/ap/article/ALeqM5g3Oa-VLRwHDElixUykC4iuBR7Lag
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