Fresh numbers surfaced today that further illustrate Netflix‘s poor customer-management skills. In the month that it announced and then killed Qwikster, Netflix lost 10 points in its “appeal rating,” according to research from E-Poll Market Research, a consumer-sentiment research firm.
E-Poll also provides a longer-term view, too. August 2010 saw a peak in brand loyalty with 76 percent of surveyed customers describing themselves as loyal. Now, just 55 percent say they’re loyal. And in this year alone, Netflix has more than doubled the number of people who “dislike” it.
Read more at BNet.