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Apple May Soon Offer Apps on Rental Basis

Posted By Matt DeLuca On October 4, 2011 @ 8:27 am In Apps,Internet and Online Business,Smartphones and PDAs | No Comments

Apple may have plans to launch mobile application rentals for iOS, bloggers at Tech Erra [1] claim after digging through lines of iTunes 10.5 beta 9 code. Certain lines of code seem to suggest that the company has plans to create apps that would delete themselves at the end of a rental period, the bloggers wrote. “Apps are automatically removed from your iTunes library at the end of the rental period,” read one pop-up warning.

App rentals may be a difficult sell, bloggers at MobileMarketingWatch [2] speculated. The option of renting an app for a specified period may appeal to smartphone owners who know that they will only want to use the app for a short time, or who don’t mind paying for a brief trial period.

For those who have smartphones that work on the Android platform, there is already the option to use apps on a trial basis through Amazon’s App Store.

Read more at PCMag [3].


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URL to article: http://technology.inc.com/2011/10/04/apple-may-soon-offer-apps-on-rental-basis/

URLs in this post:

[1] Tech Erra: http://thetecherra.com/2011/10/01/apple-to-allow-ios-app-rentals-soon/

[2] MobileMarketingWatch: http://www.mobilemarketingwatch.com/mobile-app-rentals-may-be-the-next-big-thing-in-smartphones-18860/

[3] PCMag: http://www.pcmag.com/article2/0,2817,2394051,00.asp#fbid=c1vSWoOeMd-

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