To a marketer, it must have seemed like a throwaway line: “A photographer is only as good as the equipment he uses.” Something you would drop into a promotional brochure without even giving it much thought.
But a thoughtless comment can backfire big time if you make it in the world of social media. That single phrase on Nikon’s Facebook page earned the company more than 2,000 mostly negative comments, many of them from photographers who took vociferous offense at the notion that the lens was more important than they were. As one of them economically put it: “eye>lens.” Nikon soon followed up with an apology.
In these times of economic downturn, customers may want to focus away from materialism and more on the human capacity to succeed no matter what you have or don’t have. Perhaps Symantec should have considered this zeitgeist before launching its ad campaign that asks, “Without your Stuff…who are you?”
Read more at TheNextWeb.