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RIM Reportedly Ready to Ditch PlayBook

Posted By Sonya Donaldson On September 30, 2011 @ 3:25 pm In Tablets and eReaders | 2 Comments

Should we stay or should we go? These days that’s the big question for RIM [1]. The company is reportedly considering a quick exit from the tablet market after a rocky (non)start with the BlackBerry PlayBook.

The company’s manufacturing partner, Quanta, recently laid off [2]1,000 production workers and reports have circulated that RIM has had some trouble moving inventory. More recently, three major retailers slashed prices [3] on the PlayBook by up to $200, further fueling rumors. RIM has said the price drop is part of a “promotional” plan. John Vinh, an analyst at Collins Stewart says their research shows production has “halted” and RIM has “canceled development of additional tablet projects.” A RIM spokesperson dismissed Vinh’s statement in an email response.

Well, one thing is certain: if the company doesn’t kill off the product line, speculation just might.

Read more at Boy Genius Report [4].


Article printed from Inc. Technology: http://technology.inc.com

URL to article: http://technology.inc.com/2011/09/30/rim-reportedly-ready-to-ditch-playbook/

URLs in this post:

[1] RIM: http://www.rim.com

[2] laid off : http://technology.inc.com/2011/09/22/rim-scales-back-playbook-production/

[3] major retailers slashed prices: http://technology.inc.com/2011/09/28/top-retailers-cut-blackberry-playbook-price/

[4] Boy Genius Report: http://www.bgr.com/2011/09/29/rim-reportedly-bails-on-playbook-considers-exiting-tablet-market/

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