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BetterWorks Wants to be Groupon of Employee Perks

Posted By Tim Donnelly On September 23, 2011 @ 4:22 pm In Internet and Online Business | No Comments

Groupon imitators are popping up in every facet of life, from Jewpon for Kosher deals to Grouptune for Christian music. Los Angeles-based startup BetterWorks is taking the group deal model and applying it to a new arena: employee perks.

CNET reports [1] that BetterWorks wants to help companies foster employee loyalty by making it easier to purchase big perks like free or discounted meals, cheap massages and low-priced movies by negotiating bulk deals with local vendors.

So far, the site touts savings from 15 percent to 70 percent and lists participating vendors that include Subway, Equinox, Bally Total Fitness, Panera and Bikram Yoga. Prices range from a monthly fee of $30 for a company of up to nine people to $1,000 or more for a large business of more than 500 employees.

Companies can log into the site and see what deals are available in their area before they sign up. A test search for downtown Manhattan revealed deals for 32 percent off an in-office fitness class and 36 percent off acupuncture and massage. BetterWorks gives you the chance to control and measure employee perks and budgets right through its site too.

Read more on CNET [2].


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URL to article: http://technology.inc.com/2011/09/23/betterworks-wants-to-be-groupon-of-employee-perks/

URLs in this post:

[1] CNET reports: http://news.cnet.com/8301-13772_3-20109672-52/betterworks-aims-to-be-groupon-of-employee-perks/?tag=cnetRiver

[2] CNET: http://news.cnet.com/8301-13772_3-20109672-52/betterworks-aims-to-be-groupon-of-employee-perks/

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