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Google to Add +1 Button to Ads
Posted By Matt DeLuca On September 22, 2011 @ 5:22 pm In Blogging and Social Media,E-Commerce,Internet and Online Business | No Comments
Google will soon attach its +1 button to web and mobile display advertisements. The feature will begin to appear on ads in early October, the company has said. The company may be wagering that Google+, which has not caught on as an alternative to Facebook, may draw in some new members by catering to brands.
When a person clicks the +1 button on an ad, Google says, that ad may appear with a recommendation to the person’s friends across Google’s display platform.
Google has said that the +1 button is producing 4 billion impressions after four months. The company has said that button will help companies target their advertising. “For the first time, you’ll be able to run social-enabled ad campaigns that work across millions of sites in over 40 countries around the world,” Eider Oliveira, a senior software engineer, wrote on the Google company blog.
Read more at Mashable .
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URL to article: http://technology.inc.com/2011/09/22/google-to-add-1-button-to-ads/
URLs in this post:
 Mashable: http://mashable.com/2011/09/20/googles-1-buttons-display-ads/
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