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Why Klout Is Adding Google+
Posted By Minda Zetlin On September 21, 2011 @ 5:23 pm In Blogging and Social Media,E-Commerce,Internet and Online Business,Online Marketing,Web Analytics | No Comments
Do you use Google+? Do those in your circles “influence” you the way your Facebook friends and the Twitter member you follow do? Joe Fernandez, CEO of Klout , is betting that the answer is yes, or will be very soon. Klout, which provides a score intended to measure the influence of all social media users, has added Google+ and +1s to its scoring algorithms.
In an interview  with TheNextWeb, Fernandez explains why. “We see amazing engagement on Google+ around +1s and comments,” he says, adding: “The depth of the conversation threads are a testament to the power of the platform.”
Besides, he notes, people who spend less time on Twitter and Facebook due to increased G+ usage were seeing their Klout scores suffer. This move fixes that.
Read more at TheNextWeb .
Article printed from Inc. Technology: http://technology.inc.com
URL to article: http://technology.inc.com/2011/09/21/why-klout-is-adding-google/
URLs in this post:
 Klout: http://klout.com/home
 interview: http://thenextweb.com/socialmedia/2011/09/20/klout-ceo-joe-fernandez-talks-with-us-about-the-future-of-social-influence-scoring/
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