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Yahoo, AOL, and Microsoft form Ad Triumvirate
Posted By Matt DeLuca On September 16, 2011 @ 9:22 am In E-Commerce,Internet and Online Business | No Comments
Yahoo , AOL , and Microsoft  have grown chummy as Google  has cast its long pale digital shadow over the world of online advertising. To counter the search engine giant, the three companies that formerly competed for display ad crumbs will now sell slices of the pie for each other.
The companies discussed the meeting in a private Manhattan meeting Tuesday, an anonymous ad agency executive told reporters. None of the three companies would comment on the details of what plans they may have.
The three companies use different ad exchange programs, and this and other compatibility issues will have to be resolved before any cooperative effort could go into effect.
According to an eMarketer report, Google currently holds 76 percent of the search advertising marketplace. The company takes in about $1.1 billion a year in online display advertising.
Read more at The New York Times .
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URL to article: http://technology.inc.com/2011/09/16/yahoo-aol-and-microsoft-form-ad-triumvirate/
URLs in this post:
 Yahoo: http://topics.nytimes.com/top/news/business/companies/yahoo_inc/index.html?inline=nyt-org
 AOL: http://topics.nytimes.com/top/news/business/companies/aol/index.html?inline=nyt-org
 Microsoft: http://topics.nytimes.com/top/news/business/companies/microsoft_corporation/index.html?inline=nyt-org
 Google: http://topics.nytimes.com/top/news/business/companies/google_inc/index.html?inline=nyt-org
 The New York Times: http://www.nytimes.com/2011/09/15/business/media/aol-yahoo-and-microsoft-are-said-to-reach-an-ad-deal.html?_r=1&ref=technology
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