Cull.tv wants to give people a new way to watch music videos. The start-up, which is following Youtube’s lead into online video sharing, offers users the option of making channels from which they can share videos with others. Cull will also create channels of its own featuring specific genres or trending videos.
Co-founder Katherine de Leon says she sees Cull as a “music delivery service.” To achieve that, the company has developed a viewing screen similar to that of a television set. Cull will host affiliate links that lead users to merchandise and music offers. The company is also considering offering a subscription model at some undetermined point.
Cull.tv’s player controls are unobtrusive, hidden along the side of the screen. The company’s product has now been released from several months of closed beta.
Read more at Forbes.