Twitter proudly announced today that 100 million active users regularly reduce their thoughts to 140 characters. This represents “a 100 million reasons to celebrate,” according to a post on Twitter’s company blog. Others stopped short of popping champagne corks over this news, as you might consider this as just clever marketing. If you read only that blog post, you miss some key context. Back in April, Twitter surpassed 200 million users. We can assume they’ve grown past that. So if Twitter has a total of more than 200 million users, just half of them actively use the service. CEO Dick Costolo defined an active user as someone who signs into Twitter and uses the site at least once a month.
If we tried to sum up today’s announcement in a tweet, it could go something like, “#Twitter bends the truth!” That’s only 118 characters. Plenty of space for retweets.
Read more at The New York Times.