Coming to the land of first-person shooters and Sonic the Hedgehog: A movie genome project similar to Pandora. Microsoft has announced a licensing agreement with Israeli start-up, Jinni, and may soon make it available to XBox users.
By analyzing its video content into 2,200 different parameters, Jinni can provide recommendations, leading to that perfect movie or TV show you haven’t discovered yet. To create its database, Jinni used a combination of natural-language processing and sentiment analysis. The categorizations it ended up with are unique. You search for content by using terms like “witty,” “stylized,” or “disturbing.” You can also browse by plot elements. (“Unlikely Couple.” “Ambition.”) To use it, you must create a “movie personality” and rate the videos you watch. Expect high-quality results after 10 to 20 ratings.
With Microsoft already letting Netflix stream directly to the XBox console, this seems like another way to differentiate its service in the growing streaming TV space. One thing you can definitely expect as an added “bonus.” Friends will start judging your tastes and recommendations. Just like what would happen if you left your Sublime Pandora channel open on your work desktop.
Read more at VentureBeat.
