Making Fun, a social games developer owned by Rupert Murdoch’s News Corp., announced the release of a game for Facebook called Noah’s Ark. The company hopes the game will tap what it sees as the latent market of religious social gamers. Chief executive of Making Fun John Welch told reporters that his company is working to develop games that will be competitive in a market dominated by game developer Zynga.
“It’s part of our plan to bring new and different games to the market that no one else is doing,” Welch says. “Our aim is to put out really high-quality titles in partnership with a variety of developers.”
The game is designed to appeal to gamers no matter what their religious backgrounds, Welch says. The Old Testament story of Noah and his Ark, which when translated to the sphere of social gaming seems to concern not a devastating flood but rather bearded cartoon characters and their chickens, has universal appeal, Welch explains.
Making Fun wants to find a niche for itself in a competitive market, Welch says. “The Gold Rush days are over for Facebook games,” he says. “And you don’t necessarily want to go head to head with Zynga. But there is a lot of room for growth. This stage is called evolution and maturity, and it is not at all a cause for pessimism.”
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