GameStop is betting on mobile gaming as its future. And it’s hoping to rope in iOS device owners by letting them trade in their iPhones and iPads for store credit. That is, their “gently used” iOS devices.
Given the success of the iPhone and iPad and the boom of mobile gaming, GameStop hopes to take advantage of the push-pull in the gaming space (traditional game makers vs. mobile) by placing itself squarely in the middle. With the iPhone 5 just right around the corner, and rumors that GameStop might also sell the devices, it seems to make sense. As Gizmodo notes, having Apple as a partner will help their bottom line.
Still, the success of the trade-in program will depend a lot on how GameStop determines what “gently used” looks like.
Read more at Gizmodo.