Using Receipt Apps to Build Customer Loyalty

New apps use receipts rather than check-ins to confer rewards.
DailyGobble-deals

Having customers check in at a location via Foursquare or some other such service is so 2010. That’s the message from start-ups DailyGobble and RewardLoop, both of which use customer receipts rather than check-ins to give diners or shoppers rewards.

With DailyGobble, diners at participating restaurants use their smartphones to take a photo of their receipt and then upload it via the company’s app, triggering a cash-back payment via PayPal.

RewardLoop works in a similar way, but in this case, the receipt carries a QR code imprinted on it that the smartphone reads. This is more secure and less open to user fraud; on the other hand, the restaurant or store must rent the machine that creates the code.

Read more at CNET.

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