What’s the fastest way to connect your brand to customers? You may have used QR codes (short for “Quick Response”) that let a person with a smartphone and reader app scan a little pixillated box to get product or contact information, connect to a wireless network, or open a Web page. Or maybe you use short codes that let people send a text message to get similar info from your company.
Even faster, though, are StarStar Numbers, branded vanity mobile numbers designed to be promoted as part of any marketing campaign that let consumers call a brand’s name. For instance, if you’ve got a craving for Samoas or Thin Mints, you can call (not text) **GSCOOKIES and you’ll instantly recieve a text message with a link to a Girl Scout Cookie Locator app.
The trend seems to be catching on with investors as well. Zoove, the exclusive provider of StarStar Numbers for Verizon, AT&T, Sprint and T-Mobile, just announced it has closed a $15 million round of Series D funding, led by new investor Panorama Capital with which it plans to further accelerate its StarStar Numbers operations.
For more information, visit Zoove.com or call **ZOOVE (**96683) from a mobile phone.
