Empire Avenue, a company that calls its product a “stock market for social influence,” announced that it has raised $1.2 million in series A seed funding to develop its product. The company measures the bears and bulls of online influence using data derived from a user’s online activity.
Companies like Klout offer similar services that quantify a person’s online presence based on the frequency and efficacy of a person’s use of social media sites like Facebook, Twitter, and LinkedIn.
Empire Avenue’s gimmick is that each person is given not a number or score that valuates online presence, but a stock price. Users of the site, referred to as shareholders, rate interactions, vote on activity, and receive virtual currency. And these days, even the infrequent web user may be able to beat the Dow.
Read more at TechCrunch.