You would think that after a summer of will-they-wont-they rumors, confirmation of an impending Hulu ^[1] sale would have quieted speculation. But in fact, it has only increased it. According to Venture Beat’s Tom Cheredar, sources are reporting that Hulu’s owners—Disney, News Corp., Comcast, and Providence Equity—expect bidding to start at $1.5 billion for the video-streaming company.

Hulu’s prospective buyers include Yahoo, Microsoft, Google, DirecTV, Apple, and Amazon. And although the terms are not clear, the agreement is likely to include a multi-year licensing agreement for Hulu’s vast content library. Add the fact that the company also has major advertisers such as Nissan and is set to reach the one million subscriber mark for Hulu Plus, and you have all the ingredients for a great bidding war.

As for who will win…one can only speculate.

Read more at Venture Beat ^[2].