Apple iPad rivals may have a better chance of succeeding Europe over the United States — that is, if they can cut prices fast enough.
According to Forrester, an IT research firm, Apple has a small presence in Europe with 52 stores as opposed to the 238 in the U.S., giving other competitors an advance if they lower prices and improve channel strategy in time.
“A competitor to Apple would have to put together the right content, the right price and the right channel strategy,” Sarah Rotman Epps, author of the Forrester report, told Reuters. “There isn’t anyone that has all three.”
The report anticipates that this year Apple will sell 80 percent of all tablets in the U.S. and 70 percent in Europe. Worldwide tablet sales are expected to reach 48 million units this year, half of which are sold in the U.S. and 30 percent of which are sold in Europe.
Read more at Reuters.