With the launch of Deus Ex: Human Evolution, retailer GameStop is rolling out a program that sells digital versions of PC games in the store, in person. The company will print out a voucher to redeem online, which the customer can take home and use on his PC.
The venture is powered by the company’s recent acquisition of digital distribution platform Impulse. Integrated with the GameStop website, users are able to download PC games through the Impulse interface. Similar to downloadable content pioneer Steam, users can download Impulse onto their computers in order to gain access to the content. Also like Steam, Impulse users can gain access to achievements, chat with friends and also an e-commerce station that allows users to buy content without ever leaving their homes.
However, the main draw of in-store purchase is its strong link to one of GameStop’s biggest features: trade-in credits. Customers will be able to cash-in on their older games through the program and attribute any revenue from in-store credit to a downloadable voucher.
Read more at Engadget.