Koka Sexton, director of social strategy at InsideView, a company that helps sales professionals get to know their leads through sales intelligence delivery, says LinkedIn is not only a place to build your online resume, but a online resource for sales. He writes on Mashable:
Your sales team is already chock full of content — sales presentations, data sheets, case studies and existing customer references. There’s no reason why LinkedIn can’t be an online, findable and social extension of this. Indeed, LinkedIn is a portal to your company’s goods or services, and each sales rep with a LinkedIn profile is an online ambassador to a closed deal.
Here are his five LinkedIn applications for sales managers to start using the site for generating sales leads.
If your company uses WordPress for its blog, make sure to install the WordPress app and download it on your LinkedIn profile to drive traffic.
Store your PowerPoint presentations and slideshows with SlideShare’s LinkedIn app, so prospective customers can access information and learn more about your company outside of the formal sales environment.
Use this app as your free storage space for customer case studies, branded how-to guides and other sales content.
TripIt My Travel
Show where your sales associates are headed to open up doors for face-to-face meetings when they’re in the same cities as prospective clients.
Post events your company will be attending and see what events prospective clients in your network will be attending for instant networking opportunities.
Read more at Mashable.