Passengers of Delta Airlines will now have access to location-based deals on the company’s website, powered by daily deal giant LivingSocial. The partnership, announced Friday, gives customers access to deals through the “My Trips” tab.
The deals powered through LivingSocial are destination-specific, and are available after the flight has been booked. For example, someone flying to Portland may see deals for local eateries, bars, and activities redeemable during their trip. There is also a discount on hotel deals, powering a bundling option through Delta.
This is not the airline’s first foray into building a social media presence. Fans of Delta’s Facebook page are able to search for and book flights without ever leaving the social network. Social media and technological advancements have been a large part of competitor’s marketing strategies as well. American Airlines handed out Samsung Galaxy tablets to some of its first-class passengers, and Virgin America rewarded twitter users with a high Klout score with a free round-trip to a Toronto launch event.