About 663 days ago Blogging and Social Media

Twitter’s New Ad Model Promotes Tweets Further

Twitter promotes featured tweets to top of users' feeds.
Posted on July 29, 2011 by Elizabeth Sile
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Twitter unveiled a new model for advertising Thursday that promotes brands’ tweets and guarantees users will see those tweets.

Now, when a user logs into the microblogging website, messages from brands they follow will automatically be pushed to the top as opposed to remaining in chronological order. To push these tweets down, users must view the tweets.

Among the new advertisers are JetBlue, LivingSocial, Starbucks and others.

In April 2010, Twitter launched its “promoted tweets” advertising model, which initially put advertisements in a user’s feed and made them searchable. Advertisers weren’t assured, however, that their tweets would be read.

Twitter, which has more than 200 million registered users, is valued at $8 billion and is expected to go public. The website made $45 million in revenue in 2010 and is expected to make $150 million this year

Read more at USA Today.

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  • http://technology.inc.com/2011/08/03/twitter-now-valued-at-8-4-billion/ Twitter Now Valued at $8.4 Billion | Inc. Technology

    [...] is seeking new ways to generate large revenues like other social media powerhouses. The website recently launched a new online advertising method to rank sponsored tweets at the top of a user’s feed, ensuring advertisers that their tweets [...]