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Walmart Rolls Out Video Streaming Service
Posted By Elizabeth Sile On July 28, 2011 @ 2:31 pm In E-Commerce | No Comments
Movie buffs are about to have another option to choose from for online video streaming and renting.
Walmart announced Tuesday  that it will join the ranks of Netfix  and Amazon by offering its own online streaming and rental service using VUDU , a video service the company purchased last year.
The service will charge $3.99 for top movie rentals in standard definition and $5.99 for those in high-definition. The company’s announcement came two weeks after Netflix raised its subscription prices , a move that angered customers and led to subscription cancellations . CNN writes  that Walmart’s prices would not compete with Netflix’s subscription services.
At that price, it’s likely that avid movie buffs would pay more than they do for monthly subscription services that offer unlimited streaming. (For example, the Netflix price hike that made some subscribers mad put the cost of a streaming-only plan at $7.99 a month and streaming plus DVDs at $15.98).
But with the 200 million customers its 9,000-plus stores serve every week, Walmart clearly sees potential in consumers new to streaming video and who may be more casual film watchers.
Read more at CNN .
Article printed from Inc. Technology: http://technology.inc.com
URL to article: http://technology.inc.com/2011/07/28/walmart-rolls-out-video-streaming-service/
URLs in this post:
 Walmart announced Tuesday: http://walmartstores.com/pressroom/news/10636.aspx
 Netfix: http://netflix.com
 VUDU: http://www.walmart.com/cp/Video-on-Demand-by-VUDU/1084447
 Netflix raised its subscription prices: http://technology.inc.com/2011/07/22/will-users-reject-netflix-price-increase/
 led to subscription cancellations: http://technology.inc.com/2011/07/27/netflix-shares-decrease-as-a-result-of-subscription-increases
 CNN writes: http://www.cnn.com/2011/TECH/web/07/26/walmart.movie.streaming/index.html
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