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Three out of 10 People Plan to Buy iPhone 5
Posted By Christina DesMarais On July 28, 2011 @ 11:38 am In Smartphones and PDAs | 1 Comment
Considering that Apple and AT&T are reportedly prepping staff  for a September launch of the iPhone 5, there couldn’t be a better time to report survey results that say 35 percent of consumers will buy Apple’s next generation smartphone. The survey, conducted by PriceGrabber, found that respondents want several things that would influence their purchasing decision: a better battery life, a lower cost, 4G network compatibility, a larger screen and an improved camera.
It’s no surprise nearly half of survey takers said they prefer iOS over other operating systems. And 36 percent of respondents said they use their smartphone for shopping: Of that number 48 percent said they compare prices online when shopping in a store; 35 percent use it to scan product bar codes to find the best price; 29 percent use localization features to find nearby products; and 28 percent like to receive coupons, deals and alerts while on the go.
“Mobile shopping has truly emerged as a trend among savvy consumers, and what positions it for long-term success is the fact that consumers can use their smartphones as an enhancement to the shopping they already do in brick-and-mortar stores,” said Graham Jones, general manager of PriceGrabber. “Analysis of our survey data shows that shoppers are not just sitting behind a computer doing their shopping from home; they are engaging with and leveraging the technology of their smartphones to take advantage of what their local retailers have to offer, which is certainly a promising prospect for the Main Street economy.”
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URL to article: http://technology.inc.com/2011/07/28/three-out-of-10-people-plan-to-buy-iphone-5/
URLs in this post:
 prepping staff: http://news.cnet.com/8301-13579_3-20083435-37/apple-at-t-reportedly-prepping-staff-for-iphone-5-launch/
 more: http://www.prnewswire.com/news-releases/thirty-five-percent-of-consumers-will-purchase-iphone-5-following-its-release-according-to-pricegrabber-survey-126109483.html
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