Just one week after Google began shutting down any and all company profiles on its social network Google+, Facebook has stepped in and announced its new webpage, “Facebook for Business,” an “online education center” that provides step-by-step guides for small businesses to set up profile pages, create targeted ads and deals, and engage customer feedback.
While the new page doesn’t tout any new features, it definitely serves as a well-timed reminder that unlike Google+, Facebook is all about using its platform for company branding.
“Facebook allows small businesses to create rich social experiences, build lasting relationships and amplify the most powerful type of marketing—word of mouth,” wrote a Facebook spokesperson over e-mail. “We created Facebook.com/business to make it even easier for people to reach these objectives and grow.”
This is the second time in a month that Facebook has upstaged any news about Google+ with its own feature launch. Earlier this month, after Google+ debuted with its in-app video chat feature Hangouts, Facebook announced its partnership with Skype to bring video chat to Facebook.
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