Facebook Upstages Google+ Yet Again

Facebook unveils its online education center to help small businesses grow using Facebook's marketing tools.
Courtesy: GigaOM
Courtesy: GigaOM

Just one week after Google began shutting down any and all company profiles on its social network Google+, Facebook has stepped in and announced its new webpage, “Facebook for Business,” an “online education center” that provides step-by-step guides for small businesses to set up profile pages, create targeted ads and deals, and engage customer feedback.

While the new page doesn’t tout any new features, it definitely serves as a well-timed reminder that unlike Google+, Facebook is all about using its platform for company branding.

“Facebook allows small businesses to create rich social experiences, build lasting relationships and amplify the most powerful type of marketing—word of mouth,” wrote a Facebook spokesperson over e-mail. “We created Facebook.com/business to make it even easier for people to reach these objectives and grow.”

This is the second time in a month that Facebook has upstaged any news about Google+ with its own feature launch. Earlier this month, after Google+ debuted with its in-app video chat feature Hangouts, Facebook announced its partnership with Skype to bring video chat to Facebook.

Read more from GigaOM.

This entry was posted in Blogging and Social Media, Internet and Online Business and tagged , , , , , . Bookmark the permalink.
  • Doug Coulter

    How does Facebook “upstage” something that hasn’t launched yet? It would be more accurate to say that Google+ has forced Facebook to add features that have been missing for years. 

  • Jaime

    Ehhh….upstaged? Wow….with a business education center? Lol

  • http://twitter.com/JessicaDChapman JessicaDChapman

    Facebook for Business is nothing revolutionary. I don’t see it upstaging anything. It’s an “a-b-c” marketing “How to” guide specifically written for their platform which is also a very smart funnel for selling ad space. In the last 3 years, thousands of independent solopreneur marketers, small, medium and large marketing companies built their own businesses on teaching people how to leverage Facebook.  Facebook finally joined the party.

    While I could be grateful Facebook took some time to put all of this information in one place for small business who haven’t yet figured out if Facebook even fits in their marketing plan, all I have to say is “big deal, so what?”  Is your implication that Facebook will replace Google where small business marketing is concerned? Neither of them are the end-all be-all in my small business marketing plan, that’s for sure.Jessica Chapman, Founder, http://roomtobreathe.org

  • http://facebook.facebooktrafficprofits.com/2011/facebook-upstages-google-yet-again/ Facebook Upstages Google+ Yet Again | Facebook News and Stories

    [...] Facebook Upstages Google+ Yet Again [...]

  • http://www.keystoneclick.com Lori Highby

    Totally agree with Jessica here.  Facebook hasn’t done anything different.  Its just a compilation of ideas in one central location.  Basically, what a number of businesses have already been doing.  

    Although, I am intrigued to see what Google+ will do next.  It has momentum and lots of opportunity.  It’s a matter of capitalizing on the audience immediately, before everyone gets bored with what they have right now. NOTE:  I’m starting to get bored with G+ already.  It was fun for a couple of days.  But its not much different than that other social media platforms Im already visiting on a daily basis.

  • http://www.bizmology.com/2011/07/28/facebook-targets-small-business/ Facebook launches Facebook for Business

    [...] Dave Smith opines in Inc., “While the new page doesn’t tout any new features, it definitely serves as a well-timed [...]

  • http://www.complicatedtosimple.com Robert Seth

    Good information Dave!  It’s an interesting game Google and Facebook are playing.  It will interesting to see where they are in a year from now.

  • http://taginternetconsulting.com/tampa-bay-internet-marketing-solutions/facebook-launches-online-education-center-for-businesses/ Facebook Launches Online Education Center For Businesses — TAG Internet Consulting – Your SEO Website Hosting and Marketing Solution

    [...] to an Inc.com article, a Facebook spokesperson said, “Facebook allows small businesses to create rich social [...]

  • http://besttraffictips.com/facebook-launches-online-education-center-for-businesses/ Facebook Launches Online Education Center For Businesses | Best Traffic Tips

    [...] to an Inc.com article, a Facebook spokesperson said, “Facebook allows small businesses to create rich social [...]

  • http://internet-marketing-denver.com/facebook-launches-online-education-center-for-businesses/ Facebook Launches Online Education Center For Businesses | Internet Marketing Denver | ReachLocal Denver | Social Media Denver

    [...] to an Inc.com article, a Facebook spokesperson said, “Facebook allows small businesses to create rich social [...]

  • http://www.cupofmarketing.com/facebook-launches-online-education-center-for-businesses/ Facebook Launches Online Education Center For Businesses

    [...] to an Inc.com article, a Facebook spokesperson said, “Facebook allows small businesses to create rich social [...]

  • http://wpleaks.com/seo/facebook-launches-online-education-center-for-businesses.html Facebook Launches Online Education Center For Businesses | WordPress Leaks | Moteur Dofollow

    [...] to an Inc.com article, a Facebook spokesperson said, “Facebook allows small businesses to create rich social [...]

  • http://www.promoblog.it/business/2011/07/28/facebook-lancia-un-servizio-per-le-aziende/ Facebook Lancia un Servizio per le Aziende | Business

    [...] un articolo di Inc.com, un portavoce di Facebook ha detto: “Facebook consente alle piccole imprese di creare ricche [...]

  • http://www.websiteproblems.co.uk/facebook-launches-online-education-center-for-businesses Facebook Launches Online Education Center For Businesses | websiteproblems.co.uk

    [...] to an Inc.com article, a Facebook spokesperson said, “Facebook allows small businesses to create rich social [...]

  • http://www.21webir.com/blog/facebook-launches-online-education-center-for-businesses/ 21st Century Investor Relation

    [...] to an Inc.com article, a Facebook spokesperson said, “Facebook allows small businesses to create rich social [...]

  • http://brancodesign.com/?p=37880 Web Design Company Boston Affordable Cheap Custom Website Design

    [...] to an Inc.com article, a Facebook spokesperson said, “Facebook allows small businesses to create rich social [...]

  • http://microwebsync.com/facebook-launches-online-education-center-for-businesses/ Facebook Launches Online Education Center For Businesses | Internet Marketing SEO & Passive Income BLOG

    [...] to an Inc.com article, a Facebook spokesperson said, “Facebook allows small businesses to create rich social [...]

  • http://business-internet-marketing.us/2011/07/29/facebook-launches-online-education-center-for-businesses/ Facebook Launches Online Education Center For Businesses – Business Internet Marketing : Business Internet Marketing

    [...] to an Inc.com article, a Facebook spokesperson said, “Facebook allows small businesses to create rich social [...]

  • http://johnmmichael.wordpress.com/2011/07/29/facebook-launches-online-education-center-for-businesses/ Facebook Launches Online Education Center For Businesses « johnmmichael

    [...] to an Inc.com article, a Facebook spokesperson said, “Facebook allows small businesses to create rich social [...]

  • http://toronto-leads.info/2011/07/facebook-launches-online-education-center-for-businesses-43/ Facebook Launches Online Education Center For Businesses « Leads « Toronto Leads

    [...] to an Inc.com article, a Facebook spokesperson said, “Facebook allows small businesses to create rich social [...]

  • http://internetmarketing.moneystretcher.com/2011/07/23/facebook_launches_online_education_center_for_businesses/ Facebook Launches Online Education Center For Businesses | Affiliate Internet Marketing

    [...] to an Inc.com article, a Facebook spokesperson said, “Facebook allows small businesses [...]

  • http://allonlinework.com/blog/?p=10207 Facebook Launches Online Education Center For Businesses | all online work

    [...] to an Inc.com article, a Facebook spokesperson said, “Facebook allows small businesses to create rich social [...]

  • http://www.bizfilings.com/blog/index.php/2011/08/01/facebook-launches-new-website-to-make-use-easier-for-small-businesses/ Facebook Launches New Website to Make Use Easier for Small Businesses | Time To Startup!

    [...] “While the new page doesn’t tout any new features, it definitely serves as a well-time remind that unlike Google+, Facebook is all about using its platform for company branding,” wrote Dave Smith on Technology.Inc.com. [...]

  • http://twitter.com/DawnBrands4You Dawn Christensen

    Now all you have to do is figure out how to get our status updates back so they can stay longer than 2 seconds!

  • http://www.localbusinessbooster.com/SEO-News/facebook-launches-online-education-center-for-businesses/ Facebook Launches Online Education Center For Businesses « SEO News | LocalBusinessBooster.com

    [...] to an Inc.com article, a Facebook spokesperson said, “Facebook allows small businesses to create rich social [...]

  • Joshua Rubin

    stop riding facebooks nutsack

  • http://www.accreditedhighschool.us High School Diploma

    To our online education has opened up a portal to another infinite information, and subject taught. Virtual classroom is no longer considered a casual process, but more legitimate way of learning.

  • http://www.senfordhighschool.com/ High School Diploma

    To our online education has opened up a portal to another infinite
    information, and subject taught. Virtual classroom is no longer
    considered a casual process, but more legitimate way of learning.