For years enterprise software vendors have been selling to CIOs expensive and complex systems that employees don’t like, can’t figure out, and underuse, which is ultimately a waste of money, writes Box.net CEO Aaron Levie for TechCrunch. That’s changing, he says, due to web-delivered, freemium or open-sourced solutions that employees start using on their own, resulting in viral, bottom-up adoption of technology across organizations of all sizes.
“…We’re seeing the barriers for development, distribution and adoption shrink to levels previously only witnessed by consumer internet companies, with millions of users on top of platforms like Yammer, Box, and Zendesk; these changes are creating a much more competitive landscape where the customer stands to gain tremendously. The values that now separate legacy vendors from a new breed of companies are not only technological, but also cultural and organizational. In short, building better enterprise technology requires that we build fundamentally different enterprise technology companies,” he writes.
Read more at TechCrunch.