Hot on the heels of the daily deals model, June 2011 start-up Crowd Seats is offering deep discounts for users in a new niche market: sports tickets. With the tactic of group-buying in mind, the super-young start-up aims to give users the ability to score sweet deals to their favorite sports stadiums, 50 to 90 percent off of face value, without breaking the franchise’s bank.
This strategy stems from a single fact: sports tickets are perishable. Tickets that remain unsold from a game are a total loss, and selling them at a deep discount will get people in those empty seats. Furthermore, Crowd Seats maintains stadiums will make back the discount in so-called “secondary items”: popcorn, souvenirs, and even parking fees are all extra income in the stadium’s pocket.
Since launching in early June, the company offers deals in five cities: Boston, New York, Chicago, Los Angeles, and San Francisco. There is room to grow, and the company is shaping up to entice stadiums to play ball with daily deals. See the infographic below for more information.
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