Stephanie Tilenius, Google’s vice president of commerce, visited VentureBeat’s MobileBeat 2011 conference in San Francisco to discuss her company’s plans for mobile and online payments. Tilenius, who is responsible for Google Wallet and Google Offers, the company’s payment system and “daily deals” loyalty program, respectively, believes the company is just getting started.
“It’s sort of like 1999 was with e-commerce, with eBay and Amazon. We’re at the beginning of 10 years of innovation and competition,” she says.
Google Offers launched Tuesday in New York and San Francisco after a brief trial period in Portland, Oregon; Tilenius says one Portland bistro doubled its lunch traffic after using Google Offers to promote itself.
Tilenius also revealed Google’s intentions to embed Google Offers and Google Wallet, as well as Google’s other properties like Maps, into its new social platform Google+.
While Google is growing online—Tilenius says Google Wallet now accounts for 25 percent of Android Market transactions—the company hopes to extend its commerce solutions to other services, like restaurants and other forms of entertainment.
“Eighty percent of commerce is offline and local,” Tilenius says.
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