Blame it on Kevin Costner and his Field of Dreams optimism. The mantra “if you build they will come” has long been popular in the business world, especially among start-up crews. And it worked for a while. But that has not proven to be true for companies like Color, which, despite a $41 million investment and much fanfare, delivered it’s photo-sharing app to a resounding…meh.
These days, the better idea might just be: let someone else build it, then develop on their API. Rakshith Krishnappa has taken that lesson to heart, launching the Instacolor app, which has more than five million users to date, says TechCrunch’s Robin Wauters. The app lets users discover and share photos with other Instagram users in their neighborhood—in real time. So far, about 100 million photos have been shared with Instacolor.
So, what’s Color up to these days? Recalibrating, maybe.
Read more at TechCrunch.