Adly, the online advertising service that connects brands with celebrities and influencers to create social media advertising campaigns, has now launched a comprehensive analytics dashboard solely for Twitter’s uber-celebs.
The website not only shows target demographics by age and location, but also how many followers follow common celebrities and brands, and which fans are most influential. Adly gives key insight into what a celebrity or brand’s audience is most interested, and also tracks rate of growth.
For example, Adly reports that Snoop Dogg (@SnoopDogg) has more followers in Texas than he has in New York. Adly’s overlap reports 23% of Whole Foods’ @WholeFoods) followers are fans of Martha Stewart (@MarthaStewart). And, in top-follower recognition, Adly shows that Huffington post ( @HuffingtonPost) is following Fox News (@FoxNews).
Celebrities can grant their staff access to Adly analytics without sharing their Twitter password as well, making it a go-to source for management teams to grow their client’s presence on the web. The analytics can also direct endorsement plans, new marketing campaigns, and initiatives to make top influencers even more influencial.
Read more at TechCrunch.