Imagine your flight arrives four hours later than expected. The airport is closed, and without a single cab in sight, what do you do?

Soon you will be able to pull out your smartphone and order a black car directly from an app. You’ll be picked up, and on your way to your hotel in less than 10 minutes. 

“San Francisco cabs are very difficult to find,” says Travis Kalanick, co-founder and CEO of Uber. ^[1] “You get stranded all the time.”

Out of that frustration, the idea for a car service available wherever and whenever you need it was born.

That’s the goal of Uber.

Read more about Uber on Inc. ^[2]