A company called AdKeeper is taking a gamble on the idea that people like online advertisements so much that they will want to mark them and save them in one place. Advertisers who partner with AdKeeper will feature a small icon on the ad that viewers can click. The ad will then be saved on AdKeeper.com.
“The question rational people have is, ‘Hey, don’t people dislike ads — why would people keep ads and why would they go back and look at what they’ve kept?’ ” Scott Kurnit, AdKeeper’s chief executive and founder of About.com, told The New York Times.
Kurnit believes that Internet users don’t dislike the ads so much as they dislike their intrusiveness. Studies conducted by his company demonstrate, Kurnit said, that visitors to websites don’t click on banner ads because they do not want to be pulled away from a web page. The company says that users are 34 times more likely to view an ad that has been bookmarked on AdKeeper.com
Read more at The New York Times.